POPUPS +
EVENTS.
From its very formation, PROXY has welcomed popups and events by other businesses. PROXY's modular design mirrors the diversity of a city and encourages the rotation of new ideas and businesses, as well as innovative public art installations and film. Often referred to as a “town square", PROXY continues to contribute to the vitality of the Hayes Valley neighborhood, drawing close to a thousand visitors daily to its combination of culture, community and retail.
PROXY Is
Two lots totaling 17,000 SF of space
8 rooted small business vendors featuring fine food, craft, retail and fitness
4,000 SF plaza for pop-ups + events
Cinema quality outdoor film screen and projector
Adjacent to Patricia’s Green Park and the newly pedestrianized portion of Octavia St
Adjacent to the vibrant Hayes St neighborhood commercial corridor
Restrooms available for staff and for public events
Power points throughout the site
EVENT HIGHLIGHTS
Bi-annual film festivals since 2015, each festival screening five of the year’s best independent films, featuring new, unique and diverse voices, with an annual average attendance of 3,000+
25+ site specific art installations hosted on site
3,000+ visitors each year at the annual Hayes Valley Carnival, featuring live circus performances and carnival games
70+ pop-ups and unique events, bringing together thousands of residents and visitors from around the Bay
All PROXY-produced programming is free and open to the public, creating a unique public amenity
HAYES VALLEY STATS
Walk Score: 100
Transit Score: 100
Bike Score: 99
30,000 daily visitors
$350 - $500 spent per square foot
55,000 residents per square mile
6,500 total population
36 median age
PAST POPUPS + PARTNERS
The Believer Magazine
Exploratorium
Frameline Film Festival
Goldman Environmental Prize
KQED
LavaMae
Museum of Craft and Design
SFAIA
SF Ballet
SF Film
SFJAZZ
SFMOMA
Sundance Film Festival
UCSF Health
ZERO1
Adobe
Apple Pay
Arc’teryx
Athleta
Dyson
Fitbit
Fort Point
Google
HBO
Lululemon
Marine Layer
Notion
One Wheel
Peloton
Samsung
Warby Parker